We create image concepts, and we carry out the reform of your space down to the last detail, to give it a new life, always with imagination and good sense.

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Efimero, PopUp store

Ephemeral: lasting only for a short time.

Efimero is a new concept by Frescota company. A boutique with a limited life expectancy, which sells numbered artists’ T-shirts, for only a month.
Creating a poetic space with limited means, only to last a month to live. The beginning and the end, the birth and death.
A dark box, light, a way of exhibiting the product, the symbolism of the flowers, this is the scenario of this temporary boutique selling T-shirts made void.