{"success":true,"content":"<div id=\"content-project\">\n    <div class=\"content-data\">\n        <div class=\"content-title\" tabindex=\"101\">\n            Efimero, PopUp store\n            <div id=\"expandable-show-trigger\">\n                <input type=\"checkbox\" id=\"expandable-show-chk\"\/>\n                <label id=\"expandable-show-label\" for=\"expandable-show-chk\" data-show-more=\"Show more\" data-show-less=\"Show less\" tabindex=\"102\">\n                    Show more\n                <\/label>\n            <\/div>\n        <\/div>\n        <div class=\"content-subtitle\" tabindex=\"103\">\n            \n        <\/div>\n        <div class=\"content-description wysiwyg-content expandable-show\" tabindex=\"104\">\n            <p><\/p>\r\n<p><strong>Ephemeral: lasting only for a short time.<\/strong><\/p>\r\n<p>Efimero is a new concept by Frescota company. A boutique with a limited life expectancy, which sells numbered artists\u2019 T-shirts, for only a month.<br>Creating a poetic space with limited means, only to last a month to live. The beginning and the end, the birth and death.<br>A dark box, light, a way of exhibiting the product, the symbolism of the flowers, this is the scenario of this temporary boutique selling T-shirts made void.<\/p>\r\n<p><\/p>\r\n<p><\/p>\n        <\/div>\n\n    <\/div>\n\n            <div class=\"content-gallery\">\n                            <div class=\"content-gallery-image\">\n                    <img src=\"https:\/\/mis-mas.com\/uploads\/gallery\/project\/efimero-popup-store_efimero41.jpg\" alt=\"\" tabindex=\"105\"\/>\n                <\/div>\n                                            <div class=\"content-gallery-image\">\n                    <img src=\"https:\/\/mis-mas.com\/uploads\/gallery\/project\/efimero-popup-store_efimero11.jpg\" alt=\"\" tabindex=\"105\"\/>\n                <\/div>\n                                    <div class=\"content-gallery-quote\" tabindex=\"106\">\n                        \u201cWe created a brand of T-shirts which are limited edition art pieces. The launch concept of this brand was \u201cbirth\u201d, and that's how the artists illustrated it. The T-shirts were made sustainably, with organic cotton, and what\u2019s more, were made to be buried and returned to earth after 5 years. Everything circles around cycles of life, which is why we used photos of withered flowers, as much for the packaging, as for the presentation video. For the pop-up store we had to transpose this concept to interior design. Mis-mas did it perfectly, by combining flowers suspended to the ceiling, and creating an idea of being in a museum and admiring works of art. It was a success.\u201d Frescota team\n                    <\/div>\n                                            <div class=\"content-gallery-image\">\n                    <img src=\"https:\/\/mis-mas.com\/uploads\/gallery\/project\/efimero-popup-store_efimero32.jpg\" alt=\"\" tabindex=\"105\"\/>\n                <\/div>\n                                            <div class=\"content-gallery-image\">\n                    <img src=\"https:\/\/mis-mas.com\/uploads\/gallery\/project\/efimero-popup-store_efimero71.jpg\" alt=\"\" tabindex=\"105\"\/>\n                <\/div>\n                                            <div class=\"content-gallery-image\">\n                    <img src=\"https:\/\/mis-mas.com\/uploads\/gallery\/project\/efimero-popup-store_efimero51.jpg\" alt=\"\" tabindex=\"105\"\/>\n                <\/div>\n                                            <div class=\"content-gallery-image\">\n                    <img src=\"https:\/\/mis-mas.com\/uploads\/gallery\/project\/efimero-popup-store_efimero61.jpg\" alt=\"\" tabindex=\"105\"\/>\n                <\/div>\n                                            <div class=\"content-gallery-image\">\n                    <img src=\"https:\/\/mis-mas.com\/uploads\/gallery\/project\/efimero-popup-store_efimero81.jpg\" alt=\"\" tabindex=\"105\"\/>\n                <\/div>\n                                            <div class=\"content-gallery-image\">\n                    <img src=\"https:\/\/mis-mas.com\/uploads\/gallery\/project\/efimero-popup-store_efimero22.jpg\" alt=\"\" tabindex=\"105\"\/>\n                <\/div>\n                                    <\/div>\n    \n    <\/div>"}